Logo

This is the original concept logo for our product. We all decided on the theme of Red early on to show power and energy through the logo and grab the attention of the audience. Also as the product will be aimed at younger audiences it needed to look lively. 

However, after creating a new image for the logo we decided on the Rhino Head which showed power and drive and goes with our powerful and punchy radio advert. The text was kept the same as it stands out and fits under the logo to make the logo seem whole and finished.