Textual Analysis – Tiger Woods – Gatorade advert
1.
What features does this advert contain? The only
generic feature this advert contains is music and sound, and as we can see the
background music very slow to keep up with the space theme. This advert is described
as an unconventional advert as it doesn’t contain the generic features of an
advert.
Speech: A voiceover occurs at the end of the advert which talks about Tiger Woods being the best golfer in the world. Associating the world class golfer with the drink gives a sense of professionalism and athleticism with the drink.
Speech: A voiceover occurs at the end of the advert which talks about Tiger Woods being the best golfer in the world. Associating the world class golfer with the drink gives a sense of professionalism and athleticism with the drink.
2.
What type of TV advert is this?
This advert could be seen as a Dramatisation advert. This is due to the story containing a beginning, middle and close. The advert starts off with a mysterious space character approaching a golf tee on the moon. The figure then hits the ball and Tiger Woods is revealed under the helmet. The advert then closes with a close-up shot of the product.
This advert could be seen as a Dramatisation advert. This is due to the story containing a beginning, middle and close. The advert starts off with a mysterious space character approaching a golf tee on the moon. The figure then hits the ball and Tiger Woods is revealed under the helmet. The advert then closes with a close-up shot of the product.
3.
Who is the target audience for the product?
The target audience for this product could specifically be golfers or fans of Tiger Woods as it is a limited edition sponsor on the bottle. It’s also aimed at people who play sports and find the energy drinks essential in their sport.
The target audience for this product could specifically be golfers or fans of Tiger Woods as it is a limited edition sponsor on the bottle. It’s also aimed at people who play sports and find the energy drinks essential in their sport.
4.
What image is constructed for the product? Use
Terminology
The close up of the golf ball flying through space is trying to portray a unearthly ability once you have Gatorade. The extreme close up of the Gatorade with the water dripping down shows how refreshing the drink is.
The close up of the golf ball flying through space is trying to portray a unearthly ability once you have Gatorade. The extreme close up of the Gatorade with the water dripping down shows how refreshing the drink is.
5.
What social groups are represented in the advert
and how are they represented?
The social groups which are represented in this advert are golfers and athletes. They are represented as
The social groups which are represented in this advert are golfers and athletes. They are represented as
No comments:
Post a Comment