1.
What
features does this advert contain? (Real time, Repetition, Speech, Dramatic
action, demonstrative action, symbolism, music and sound)
The IKEA cats advert is a music and sound advert. It contains no speech or real time advertising. It could be seen as a symbolic advert as the last message states ‘It how it makes you feel’ with a cat sleeping in a comfortable IKEA bed. The music included is a slow, piano song which emphasizes peace and the comfort of the furniture which IKEA use.
The IKEA cats advert is a music and sound advert. It contains no speech or real time advertising. It could be seen as a symbolic advert as the last message states ‘It how it makes you feel’ with a cat sleeping in a comfortable IKEA bed. The music included is a slow, piano song which emphasizes peace and the comfort of the furniture which IKEA use.
2. What type of TV advert is this?
(Dramatization, testimonial advert, demonstration adverts, spokesperson/sales
pitch, documentary, song and dance production, analogy advertisements) This
advert is an analogy as the cats are shown to be comfortable and peaceful in
their IKEA environment. It could also count as a demonstration advert as the
furniture is shown being used by the cats.
3. Who is the target audience for the product?
(Age, gender and other factors)
The target audience for the product would be young adults and families. People who own homes as they are more likely to be looking for furniture to be used around the house. It would be directed at males and females as the furniture is unisex and isn’t biased towards one gender.
The target audience for the product would be young adults and families. People who own homes as they are more likely to be looking for furniture to be used around the house. It would be directed at males and females as the furniture is unisex and isn’t biased towards one gender.
4. What image is constructed for the product
(improvement, more attractive, cooler) use specific terminology (identify
camera shots, mise-en-scene, diegetic sound)
The image that has been constructed for the product is that it makes the home more comfortable and how the furniture makes you feel in the house. The close up on the cat in the bed signifies the ease and cosiness of the furniture and that it makes even animals feel like they are at home. The non-diegetic sound is the piano music which IKEA have chosen, this may be because its relaxed and laidback which is the message which they are trying to convey
The image that has been constructed for the product is that it makes the home more comfortable and how the furniture makes you feel in the house. The close up on the cat in the bed signifies the ease and cosiness of the furniture and that it makes even animals feel like they are at home. The non-diegetic sound is the piano music which IKEA have chosen, this may be because its relaxed and laidback which is the message which they are trying to convey
5. What social groups are represented in the
advert and how are they represented? (Age, gender, ethnicity, social class and
other groups)
The social groups being represented in the advert are middle class as IKEA furniture comes with a price tag and most of the furniture displayed looks of a high quality which means
The social groups being represented in the advert are middle class as IKEA furniture comes with a price tag and most of the furniture displayed looks of a high quality which means
6. What mode of address is used? (Style and
tone. Serious or funny, formal or informal, combination) why is this the case?
The style of this advert is light hearted with a light message. It isn’t meant to be a serious advert with a serious message. The cats and the piano music adds a light hearted feel to the advert but still stays sophisticated and classy.
The style of this advert is light hearted with a light message. It isn’t meant to be a serious advert with a serious message. The cats and the piano music adds a light hearted feel to the advert but still stays sophisticated and classy.
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